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Journal of Consumer Marketing
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Brand Leadership: Building Assets in the Information Society
Kelley, Craig A.
- In:
Journal of Consumer Marketing
18
(
2001
)
1
,
pp. 75-83
Persistent link: https://www.econbiz.de/10014849592
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Marketing and Consumer Identity in Multicultural America
Kelley, Craig A.
- In:
Journal of Consumer Marketing
18
(
2001
)
6
,
pp. 534-542
Persistent link: https://www.econbiz.de/10014849611
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