Saleem, Muhammad Abid; Eagle, Lynne; Low, David - In: Journal of Consumer Marketing 38 (2021) 2, pp. 211-228
Purpose: Climate change and global warming are acknowledged to be growing issues caused by emissions of greenhouse gases. Fuel-efficient or green cars offer a technological solution to reduce CO2 emissions from car exhaust. This study aims to draw on value–belief–norm (VBN) theory to...