Mosteller, Jill; Mathwick, Charla - In: Journal of Consumer Marketing 31 (2014) 6/7, pp. 464-474
Purpose – The purpose of this paper is to examine the impact of a retailer-managed ranking system on product reviewers’ well-being and its relationship to customer engagement. Design/methodology/approach – Content analysis of reviewers’ posts, generated over a six-month period following...