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~isPartOf:"Journal of Consumer Research"
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Joachimsthaler, Erich A
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Lastovicka, John L
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Journal of Consumer Research
Journal of marketing research : JMR
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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California management review : CMR
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Improving the Detection of Personality-Behavior Relationships in Consumer Research.
Lastovicka, John L
;
Joachimsthaler, Erich A
- In:
Journal of Consumer Research
14
(
1988
)
4
,
pp. 583-87
Persistent link: https://www.econbiz.de/10005785327
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2
Optimal Stimulation Level-Exploratory Behavior Models.
Joachimsthaler, Erich A
;
Lastovicka, John L
- In:
Journal of Consumer Research
11
(
1984
)
3
,
pp. 830-35
Persistent link: https://www.econbiz.de/10005738995
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