Makovec Brenčič, Maja - In: Journal of East European management studies : JEEMS 6 (2001) 3, pp. 313-330
basic purpose of the paper is to develop theoretical and empirical analysis of non-price (invisible, intangible, non …-traditional) factors (sources) of firm competitiveness. In author's opinion non-price factors present the base of vital importance for a … successful firm performance nowadays. The paper introduces a research of the selected non-price factors (human resource …