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~isPartOf:"Journal of Economic Integration"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand origin"
~type:"article"
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1997-2007
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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