Reinstaller, Andreas; Sanditov, Bulat - In: Journal of Evolutionary Economics 15 (2005) 5, pp. 505-531
. Combining these two effects, we conclude that a social structure displaying behavioral variety and an even class structure fares … goods. Following a Veblenian theme, we interpret consumption as a social activity constrained by social norms and class … structure. Societies that allow for more behavioral variety will experience faster adoption of new consumer goods. We also find …