Lynn Childs, Michelle; Jin, Byoungho - In: Journal of Fashion Marketing and Management 18 (2014) 1, pp. 36-51
formulas. Findings – Overall, results provided partial support for Uppsala model. After cautious expansion early in …, geographically and economically close markets were chosen, which mirror the Uppsala model. However, no incremental patterns were … first attempts to research the applicability of Uppsala model to fashion retailers. By investigating fashion retailers that …