Basu, Anirban - In: Journal of Health Economics 30 (2011) 3, pp. 549-559
The United States aspires to use information from comparative effectiveness research (CER) to reduce waste and contain … effectiveness research in order to generate the true (normative) demand curve for treatments. I discuss methodological principles …-making at the individual patient level and welfare at the societal level. I highlight the need to individualize comparative …