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~isPartOf:"Journal of Historical Research in Marketing"
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The man who managed your marketing?
Pressey, Andrew
- In:
Journal of Historical Research in Marketing
7
(
2015
)
4
,
pp. 429-451
‘
administered
prices
’ in the drug industry, became instead largely a systematic critique of the marketing activities and techniques …
Persistent link: https://www.econbiz.de/10014873473
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