Fonseca, Marcelo Jacques; Zuanazzi, Laura Tonon; … - In: Journal of Hospitality and Tourism Insights 4 (2020) 3, pp. 335-350
Purpose: This study aims at understanding how consumers engage with and perceive value in “spectacular” versus “spontaneous” designs of tourist experiences. Building on the idea that experiences unfold over time through consumers' interactions with multiple touchpoints composed of...