Lee, HyeRyeon; Jai, Tun-Min (Catherine); Li, Xu - In: Journal of Hospitality and Tourism Technology 7 (2016) 2, pp. 182-199
Purpose The purposes of this study are to identify how hotel guests perceive green practices and to explore how hotels effectively inform customers of their green practices through social media such as TripAdvisor. Design/methodology/approach To examine hotel guests’ awareness of green...