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~isPartOf:"Journal of Indian business research"
~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer goods industry
4
Konsumgüterindustrie
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Brand
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Brand extension
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Brand image
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Consumer behaviour
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Markenartikel
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1994-2006
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Advertising
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Brand extension incongruity
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Brand extensions
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Libai, Barak
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Journal of Indian business research
Journal of marketing
The journal of brand management : an international journal
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Longer lasting products : alternatives to the throwaway society
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Australasian marketing journal
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Business transformation in China
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Change, transformation, and development : with 61 tables
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Cogent business & management
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DIW Discussion Papers
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Direct store delivery : concepts, applications and instruments
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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European review of agricultural economics : ERAE
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
2
Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of Indian business research
5
(
2013
)
3
,
pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
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