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~isPartOf:"Journal of Indian business research"
~person:"Bell, Mark W."
~person:"Füllbrunn, Sascha"
~person:"Vashisht, Devika"
~subject:"Experiment"
~subject:"Germany"
~subject:"Virtuelle Realität"
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Advergames
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Advertising effects
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Brand image
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Brand management
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Brand placements
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Cognition
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Computerspiel
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Consumer behaviour
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Game involvement
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Game theory
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Internet marketing
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Kognition
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Markenführung
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Markenimage
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Nature of the game
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Need for cognition
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Online-Marketing
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Product Placement
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Product placement
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Spieltheorie
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Bell, Mark W.
Füllbrunn, Sascha
Vashisht, Devika
Sreejesh, S.
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Journal of Indian business research
Data documentation / DIW
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German Council for Social and Economic Data (RatSWD) Research Notes
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of media economics
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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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