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The Psychic Distance Postulate Revised: From Market Selection to Speed of Market Penetration
Arenius, Pia
- In:
Journal of International Entrepreneurship
3
(
2005
)
2
,
pp. 115-131
In this paper we revise the psychic distance postulate of the
Uppsala
Model
(Johanson and Vahlne, 1977, 1990) by …
Persistent link: https://www.econbiz.de/10005705553
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