Raza, Syed Ali; Shah, Nida; Ali, Muhammad - In: Journal of Islamic Marketing 10 (2019) 1, pp. 357-376
Purpose: The purpose of this study is to examine the factors which affect mobile banking (M-banking) acceptance in Islamic banks of Pakistan by using the modified unified theory of acceptance and use of technology (UTAUT) model. The performance expectancy, facilitating conditions, social...