Aziz, Yuhanis Abdul; Hussin, Siti Rahayu; Nezakati, Hossein - In: Journal of Islamic Marketing 9 (2018) 2, pp. 222-239
Purpose: This paper aims to investigate the socio-demographic variables that affect the motivation of Muslim tourists in Malaysia, and to examine the travel characteristics factors that affect the motivation in decision making of Muslim tourists travelling to Malaysia....