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~isPartOf:"Journal of Islamic marketing"
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Journal of Islamic marketing
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Brand
clarity
of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam
;
Llonch-Andreu, Joan
;
López-Belbeze, Pilar
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
Saved in:
2
The buy-in benchmark in Islamic banking : combined effect of brand role
clarity
and employee brand commitment towards employee brand equity
Altaf, Mohsin
;
Saleem, Irfan
;
Mustafa, Faisal
;
Bajwa, …
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2028-2046
Persistent link: https://www.econbiz.de/10013349548
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