Kaufmann, Patrick J; Lafontaine, Francine - In: Journal of Law and Economics 37 (1994) 2, pp. 417-53
The main purpose of this article is to establish empirically, using financial data, that there are both ex ante and ex post rents left downstream at McDonald's. We find that the present value of the ex ante rents is around $300K-$455K 1982 dollars. Ex post rents are, of course, even larger. We...