Ma, Fang; Shi, Huijing; Chen, Lihua; Luo, Yiping - In: Journal of Management and Strategy 3 (2012) 4, pp. 84-92
Both the theory of top-down penetration of fashion consumption (Veblen - Simmel model) and the theory of bottom-up fashion consumption have been found consistent with the consumer behavior in the China¡¯s fashion consumer market and the trend of such behavior keeps growing. Therefore, it is...