Sauer, Paul L.; O'Donnell, Joseph B. - In: Journal of Marketing for Higher Education 16 (2006) 2, pp. 135-155
<title>ABSTRACT</title> A strategy used by industry to retain customers and remain competitive is the design and launch of new products. One might then question whether the launch of new courses and new majors by colleges and universities has the potential of reducing student attrition. Combining survey data...