Gruber, Thorsten; Reppel, Alexander; Voss, Roediger - In: Journal of Marketing for Higher Education 20 (2010) 2, pp. 175-190
Increasingly, higher education institutions are realising that higher education could be regarded as a business-like service industry and they are beginning to focus more on meeting or even exceeding the needs of their students. Recent research findings suggest that the factors that create...