Rubio, Natalia; Oubiña, Javier; Gómez-Suárez, Mónica - In: Journal of Product & Brand Management 24 (2015) 7, pp. 679-692
Purpose The purpose of this paper is to attempt to understand the extent to which price consciousness and quality consciousness influence attitudinal loyalty to store brands (SBs) in different segments of consumers: heavy, medium and light buyers of SBs. SBs are currently consolidated among...