Sepulcri, Lara Mendes Christ Bonella; Mainardes, … - In: Journal of Product & Brand Management 29 (2020) 5, pp. 655-673
Purpose: This study aims to examine articles on nonprofit branding over an 18-year time span to develop an overview and better understanding of the subject. Design/methodology/approach: This study used the Scopus database in a search for studies that deal, regardless of the approach, with...