Heidenreich, Sven; Freisinger, Elena; Landau, Christian - In: Journal of Product Innovation Management 39 (2022) 6, pp. 824-846
In the past decade, a core assumption of research on business model innovation (BMI) has been its beneficial character. However, studies have shown that potentially disrupting BMI is not immune to failure. Still, studies that investigate the causes of BMI failures are lacking. This article...