Balsarini, Peter; Lambert, Claire; Ryan, Maria M.; … - In: Journal of Risk and Financial Management 14 (2021) 8, pp. 1-17
between subjective knowledge, perceived risk, and information search behaviors when purchasing a franchise qualitative … information search when acquiring their franchises. The results reveal that differences in subjective knowledge and perceived risk … subjective knowledge, perceived risk and information search in the purchasing of a franchise is developed that reconciles these …