Fox, John A; Hayes, Dermot J; Shogren, Jason F - In: Journal of Risk and Uncertainty 24 (2002) 1, pp. 75-95
Experimental auctions were used to examine the effects of alternative descriptions of food irradiation on willingness-to-pay for a pork sandwich irradiated to control Trichinella. As expected, a favorable description of irradiation increased willingness-to-pay, and an unfavorable description...