Hsieh, Jung-Kuei; Chiu, Hung-Chang; Wei, Chih-Ping; … - In: Journal of Services Marketing 27 (2013) 5, pp. 371-384
three types of service innovations to 11 associated elements and 25 labels, derived from 659 potential service innovation … elements of service innovations vary by company size, service innovation experience, and industry life cycle. Practical … implications – The three types of service innovations enable businesses to benchmark and modify their current service innovation …