Eriksson, Kent; Majkgård, Anders; Deo Sharma, D. - In: Journal of Services Marketing 13 (1999) 4/5, pp. 361-375
Investigates managers’ perceptions of service quality in the international market. Eight propositions are developed using the relationship approach in industrial marketing and the internationalization process model. A structural LISREL‐based model is developed on the basis of a sample of 196...