Virlée, Justine; van Riel, Allard C.R.; Hammedi, Wafa - In: Journal of Services Marketing 34 (2020) 5, pp. 697-715
Purpose: This study aims to develop a better understanding of how online health community (OHC) members with different health literacy (HL) levels benefit from their participation, through the analysis and comparison of their resource integration (RI) processes. It investigates through a RI...