Issock Issock, Paul Blaise; Roberts-Lombard, Mornay; … - In: Journal of Social Marketing 10 (2020) 2, pp. 265-286
Purpose: The purpose of this study is to examine the importance of relationship marketing and particularly customer trust in energy-efficiency labels in social marketing interventions geared towards energy-efficient consumption. Design/methodology/approach: A conceptual model was empirically...