Arli, Denni; Ang, Tyson; Wei, Shuqin - In: Journal of Social Marketing 11 (2021) 2, pp. 65-81
Purpose: Governments around the world have used social distancing methods to slow the spread of COVID-19. Some people, however, have ignored repeated warnings about the need to maintain social distance. The purpose of this study was to segment individuals based on their perceptions of social...