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~isPartOf:"Journal of accounting & management information systems : JAMIS"
~isPartOf:"Journal of business research : JBR"
~person:"Muñoz-Leiva, Francisco"
~subject:"Co-word analysis"
~subject:"Money"
~subject:"Scientific method"
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A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
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