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~isPartOf:"Journal of advertising"
~isPartOf:"Journal of marketing management : MM"
~person:"Eugene Cheng-xi Aw"
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Celebrities as brand shields : the role of parasocial relationships in dampening negative consequences from brand transgressions
Eugene Cheng-xi Aw
;
Labrecque, Lauren I.
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10014305452
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