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~isPartOf:"Journal of advertising"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Choi, Yung Kyun"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Advertising
6
Consumer behaviour
6
Werbung
6
Advertising effects
2
Emotion
2
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
Werbewirkung
2
Behavioral economics
1
Brand management
1
Cognition
1
Cognitive appeal
1
Construal level
1
Consumers
1
Coronavirus
1
Ehrenamtliche Arbeit
1
Emotional appeal
1
Emotional branding
1
Emotionale Werbung
1
Experiment
1
Frauen
1
Influencer
1
Internet usage
1
Internetnutzung
1
Kognition
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing
1
Mindset
1
Mixed appeals
1
Motivation
1
Nachhaltigkeit
1
Nahrungsmittelersatzstoff
1
Nonprofit organization
1
Nonprofit-Organisation
1
Outcome efficacy
1
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Undetermined
6
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Article
6
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Article in journal
Aufsatz in Zeitschrift
6
Language
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English
Author
All
Choi, Yung Kyun
Septianto, Felix
Eisend, Martin
6
Kim, Jungkeun
5
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Thomas, Veronica L.
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Biswas, Dipayan
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Huan
2
Chen, Ming
2
Chen, Qimei
2
Dai, Xianchi
2
Davis, Cassandra Denise
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Drolet, Aimee Leigh
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Hamby, Anne
2
Haws, Kelly L.
2
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Published in...
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Journal of advertising
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
18
Journal of business research : JBR
14
International journal of advertising : the review of marketing communications
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of market research
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
6
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1
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6
of
6
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date (newest first)
date (oldest first)
1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
4
Nudging to reduce the perceived threat of coronavirus and stockpiling intention
Kim, Jungkeun
;
Giroux, Marilyn
;
Gonzalez-Jimenez, Hector
; …
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 633-647
Persistent link: https://www.econbiz.de/10012424354
Saved in:
5
Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy
;
Seo, Yuri
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 495-511
Persistent link: https://www.econbiz.de/10012201497
Saved in:
6
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
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