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~isPartOf:"Journal of advertising"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Advertising
5
Werbung
5
Consumer behaviour
3
Advertising effects
2
Emotion
2
Werbewirkung
2
Brand management
1
Cognition
1
Cognitive appeal
1
Construal level
1
Consumers
1
Ehrenamtliche Arbeit
1
Emotional appeal
1
Emotional branding
1
Emotionale Werbung
1
Experiment
1
Frauen
1
Influencer
1
Internet marketing
1
Kognition
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing
1
Mindset
1
Mixed appeals
1
Motivation
1
Nachhaltigkeit
1
Nonprofit organization
1
Nonprofit-Organisation
1
Online-Marketing
1
Outcome efficacy
1
Personalisierung
1
Personality psychology
1
Personalization
1
Persuasion
1
Persönlichkeitspsychologie
1
Pride
1
Prosocial
1
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Article in journal
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English
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Septianto, Felix
Eisend, Martin
6
Kim, Jungkeun
5
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Thomas, Veronica L.
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Choi, Yung Kyun
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Hermann, Erik
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Jang, Jung Min
2
Kamleitner, Bernadette
2
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Journal of advertising
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
17
Journal of business research : JBR
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Australasian marketing journal
1
Australian journal of management
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
3
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1
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
2
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
3
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
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