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~isPartOf:"Journal of advertising"
~language:"eng"
~person:"Chen, Tao"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Konsumentenverhalten
Online-Marketing
Advertising
6
Werbung
6
Consumer behaviour
3
Influencer
2
Social Web
2
Social web
2
Brand management
1
Consumers
1
Emotional branding
1
Emotionale Werbung
1
Frauen
1
Internet marketing
1
Internet usage
1
Internetnutzung
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing
1
Nachhaltigkeit
1
Nahrungsmittelersatzstoff
1
Personalisierung
1
Personalization
1
Sustainability
1
Verbraucher
1
Women
1
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3
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Article
3
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Article in journal
Aufsatz in Zeitschrift
3
Language
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English
Author
All
Chen, Tao
Septianto, Felix
Eisend, Martin
4
Beuckels, Emma
2
Cauberghe, Veroline
2
Chen, Huan
2
Choi, Yung Kyun
2
Hamby, Anne
2
Hudders, Liselot
2
Jones, Niusha
2
Lee, Mi Hyun
2
Liu-Thompkins, Yuping
2
Mathmann, Frank
2
Rößner, Anna
2
Sinha, Jayati
2
Srivastava, Jaideep
2
Youn, Nara
2
Agarwala, Ridhi
1
Arango, Luis
1
Araujo, Theo
1
Bakalash, Tomer
1
Barnwell, R. Wixel
1
Bernritter, Stefan F.
1
Bi, Sheng
1
Bock, Dora E.
1
Bombeke, Klaas
1
Bujisic, Milos
1
Burgess, Amelie Jay
1
Campbell, Colin L.
1
Chan, Kara
1
Chen, Ming
1
Cho, Yoon-Na
1
Chuenterawong, Ploypin
1
Collier, Joel E.
1
Cui, Yuanyuan
1
Darke, Peter R.
1
Das, Arindam
1
Das, Debarati
1
Davis, Cassandra Denise
1
De Jans, Steffi
1
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Published in...
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Journal of advertising
Journal of retailing and consumer services
17
Journal of business research : JBR
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
3
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Authentically fake? : how consumers respond to the influence of virtual influencers
Lou, Chen
;
Kiew, Siu Ting Josie
;
Chen, Tao
;
Lee, Tze …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 540-557
Persistent link: https://www.econbiz.de/10014339358
Saved in:
3
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
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