//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising"
~language:"eng"
~person:"Choi, Yung Kyun"
~person:"Jones, Niusha"
~person:"Septianto, Felix"
~person:"Sinha, Jayati"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Online-Marketing
Consumer behaviour
8
Advertising
5
Werbung
5
Emotional branding
3
Emotionale Werbung
3
Consumers
2
Internet marketing
2
Social Web
2
Social web
2
Verbraucher
2
Behavioral economics
1
Brand management
1
Coronavirus
1
Eating habit
1
Ernährungsverhalten
1
Ethically-labeled products
1
Frauen
1
Hispanics
1
Hispano-Amerikaner
1
Influencer
1
Internet usage
1
Internetnutzung
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing
1
Nachhaltigkeit
1
Nahrungsmittelersatzstoff
1
Narrative Methode
1
Narrative method
1
Personalisierung
1
Personalization
1
Public service advertisement
1
South Korea
1
Sport event
1
Sportveranstaltung
1
Sustainability
1
Südkorea
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
8
Language
All
English
Author
All
Choi, Yung Kyun
Jones, Niusha
Septianto, Felix
Sinha, Jayati
Eisend, Martin
4
Beuckels, Emma
2
Cauberghe, Veroline
2
Chen, Huan
2
Hamby, Anne
2
Hudders, Liselot
2
Lee, Mi Hyun
2
Liu-Thompkins, Yuping
2
Mathmann, Frank
2
Rößner, Anna
2
Srivastava, Jaideep
2
Youn, Nara
2
Agarwala, Ridhi
1
Arango, Luis
1
Araujo, Theo
1
Bakalash, Tomer
1
Barnwell, R. Wixel
1
Bernritter, Stefan F.
1
Bi, Sheng
1
Bock, Dora E.
1
Bombeke, Klaas
1
Bujisic, Milos
1
Burgess, Amelie Jay
1
Campbell, Colin L.
1
Chan, Kara
1
Chen, Ming
1
Chen, Tao
1
Cho, Yoon-Na
1
Chuenterawong, Ploypin
1
Collier, Joel E.
1
Cui, Yuanyuan
1
Darke, Peter R.
1
Das, Arindam
1
Das, Debarati
1
Davis, Cassandra Denise
1
De Jans, Steffi
1
more ...
less ...
Published in...
All
Journal of advertising
Journal of retailing and consumer services
18
Journal of business research : JBR
13
International journal of advertising : the review of marketing communications
7
Psychology & marketing
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking
Jones, Niusha
;
Hamby, Anne
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 463-472
Persistent link: https://www.econbiz.de/10014575299
Saved in:
3
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
4
The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne
;
Jones, Niusha
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 116-131
Persistent link: https://www.econbiz.de/10013362259
Saved in:
5
Healthy (in)congruence : when Hispanic identity and self-framed messages increase healthier choices
Garcia-Collart, Tessa
;
Serin, Nuket
;
Sinha, Jayati
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10012201586
Saved in:
6
Nudging to reduce the perceived threat of coronavirus and stockpiling intention
Kim, Jungkeun
;
Giroux, Marilyn
;
Gonzalez-Jimenez, Hector
; …
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 633-647
Persistent link: https://www.econbiz.de/10012424354
Saved in:
7
Dichotomous thinking and ethical consumerism : overcoming the negative effects of self-interest bias through third-person narrative persuasion
Lu, Fang-Chi
;
Sinha, Jayati
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10012201433
Saved in:
8
Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy
;
Seo, Yuri
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 495-511
Persistent link: https://www.econbiz.de/10012201497
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->