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~isPartOf:"Journal of advertising"
~language:"eng"
~person:"Mathmann, Frank"
~person:"Septianto, Felix"
~subject:"Marketing"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Marketing
Online-Marketing
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Mathmann, Frank
Septianto, Felix
Hudders, Liselot
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Journal of advertising
Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Psychology & marketing
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ECONIS (ZBW)
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Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
2
David and Goliath : when and why micro-influencers are more persuasive than mega-influencers
Park, Jiwoon
;
Lee, Ji Min
;
Xiong, Vikki Yiqi
; …
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 584-602
Persistent link: https://www.econbiz.de/10012802331
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