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~isPartOf:"Journal of advertising"
~language:"eng"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
~subject:"Nachhaltigkeit"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Konsumentenverhalten
Marketing
Nachhaltigkeit
Online-Marketing
Advertising
5
Werbung
5
Consumer behaviour
2
Social Web
2
Social web
2
Brand management
1
Consumers
1
Emotional branding
1
Emotionale Werbung
1
Food substitute
1
Frauen
1
Influencer
1
Internet marketing
1
Internet usage
1
Internetnutzung
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Nahrungsmittelersatzstoff
1
Personalisierung
1
Personalization
1
Sustainability
1
Verbraucher
1
Women
1
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Undetermined
4
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Article
4
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Article in journal
Aufsatz in Zeitschrift
4
Language
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English
Author
All
Septianto, Felix
Eisend, Martin
4
Hudders, Liselot
3
Seo, Yuri
3
Beuckels, Emma
2
Cauberghe, Veroline
2
Chen, Huan
2
Choi, Yung Kyun
2
De Jans, Steffi
2
Hamby, Anne
2
Jones, Niusha
2
Lee, Mi Hyun
2
Liu-Thompkins, Yuping
2
Mathmann, Frank
2
Rößner, Anna
2
Sinha, Jayati
2
Srivastava, Jaideep
2
Youn, Nara
2
Abell, Annika
1
Agarwala, Ridhi
1
Alden, Dana
1
Arango, Luis
1
Araujo, Theo
1
Bakalash, Tomer
1
Barnwell, R. Wixel
1
Bauer, Brittney C.
1
Bernritter, Stefan F.
1
Bi, Sheng
1
Biswas, Dipayan
1
Bock, Dora E.
1
Bombeke, Klaas
1
Bujisic, Milos
1
Burgess, Amelie Jay
1
Campbell, Colin L.
1
Champlin, Sara
1
Chan, Kara
1
Chen, Ming
1
Chen, Qimei
1
Chen, Tao
1
Cho, Yoon-Na
1
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Published in...
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Journal of advertising
Journal of retailing and consumer services
17
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Journal of business ethics : JBE
3
Psychology & marketing
3
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
4
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
4
David and Goliath : when and why micro-influencers are more persuasive than mega-influencers
Park, Jiwoon
;
Lee, Ji Min
;
Xiong, Vikki Yiqi
; …
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 584-602
Persistent link: https://www.econbiz.de/10012802331
Saved in:
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