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Journal of advertising
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An integrative approach to determinants of pre-roll ad acceptance and their relative impact : evidence from big data
Lee, Mi Hyun
;
Kim, Su Jung
;
Yoon, Sang-Hyeak
;
Park, Sungho
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 76-84
Persistent link: https://www.econbiz.de/10013362252
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Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen
;
Lee, Mi Hyun
;
Chen, Ming
;
Han, Zhu
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
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