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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Astous, Alain d'"
~person:"Himme, Alexander"
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Astous, Alain d'
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
2
Brand Extension versus Co-Branding : welche Strategie verspricht den größeren Erfolg?
Himme, Alexander
;
Zuhorn, Leonie
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009554424
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