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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
~person:"Kim, Dongwook"
~subject:"Zielgruppe"
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Zielgruppe
Advertising effects
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Cognition
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Elderly people
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Kim, Dongwook
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
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ECONIS (ZBW)
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Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
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