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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Markenartikel"
~subject:"Werbung"
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Markenartikel
Werbung
Marktforschung
389
Market research
176
Vereinigte Staaten
73
Consumer behaviour
63
Konsumentenverhalten
63
Verbraucher
40
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Ehrenberg, A. S. C.
3
Aaker, David A.
2
Eisend, Martin
2
Franke, George R.
2
Leigh, James H.
2
Abernethy, Avery M.
1
Bass, Frank M.
1
Belch, George E.
1
Bird, M.
1
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1
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1
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1
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1
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1
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1
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1
Dimoka, Angelika
1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing research : JMR
Journal of advertising research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of business research : JBR
4
Journal of marketing
4
Prentice-Hall international series in management
4
Esomar congress
3
European Advertising Academy
3
Handbuch der Marktforschung
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International's series in marketing
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Know-how to use
3
Management science : journal of the Institute of Management Sciences ; application and theory
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
The evolution of brands : from signals of quality to storehouses of trust
3
The journal of brand management : an international journal
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Die Betriebswirtschaft : DBW
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion papers of interdisciplinary research project 373
2
European journal of operational research : EJOR
2
European research studies
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
2
Handbook of brand relationships
2
Handbook of research in international marketing
2
Harvard business review : HBR
2
Holt, Rinehart and Winston marketing series
2
International journal of advertising : the review of marketing communications
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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1
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
2
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
3
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
4
How researchers respond to replication requests revisited
Abernethy, Avery M.
;
Keel, Astrid L.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10011453835
Saved in:
5
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
6
Identifying the generics-prone consumer : a meta-analysis
Szymanski, David M.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 425-431
Persistent link: https://www.econbiz.de/10001036425
Saved in:
7
Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
Saved in:
8
The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations
MacKenzie, Scott B.
- In:
Journal of marketing research : JMR
23
(
1986
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10001011978
Saved in:
9
Testing the exact order of an individual's choice process in an information-theoretic framework
Vanhonacker, Wilfred R.
- In:
Journal of marketing research : JMR
22
(
1985
)
4
,
pp. 377-387
Persistent link: https://www.econbiz.de/10002946740
Saved in:
10
A model of multi-brand buying
Ehrenberg, A. S. C.
;
Goodhardt, G. J.
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 77-84
Persistent link: https://www.econbiz.de/10002116306
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