//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The journal of industrial economics"
~person:"Martin, Brett A. S."
~subject:"Advertising planning"
~subject:"Black people"
~subject:"Ethnic discrimination"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Print advertising"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Black people
Ethnic discrimination
Advertising effects
1
Celebrity endorsement
1
Celebrity-Werbung
1
Print advertising
1
Printwerbung
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Martin, Brett A. S.
Chandra, Ambarish
1
Dahlén, Micael
1
Grier, Sonya A.
1
Johnson, Guillaume D.
1
Rosengren, Sara
1
Stevenson, Thomas H.
1
Swayne, Linda E.
1
Tomczak, Torsten
1
Törn, Fredrik
1
Wentzel, Daniel
1
Öhman, Niclas
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
The journal of industrial economics
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->