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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~language:"bul"
~language:"eng"
~person:"Zhang, Jing"
~subject:"China"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
~type_genre:"Thesis"
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China
Advertising
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Advertising effects
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Collectivism
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Comparison
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Individualism
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Individualismus
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Kollektivismus
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Social psychology
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Zhang, Jing
Hung, Kineta
3
Dou, Wenyu
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Li, Hairong
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Wang, Guangping
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Zhou, Nan
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Chen, Huan
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Cheng, Shirley Y. Y.
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Journal of advertising : official publication of the American Academy of Advertising
Applied economics letters
3
China economic review : an international journal
3
Journal of Chinese economic and business studies
3
Computational economics
2
Emerging markets, finance and trade : EMFT
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of regional science
2
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
2
The European journal of finance
2
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
2
American economic journal : a journal of the American Economic Association
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australian economic papers
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Economics of transition and institutional change
1
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
1
Energy economics
1
Entrepreneurship and regional development : an international journal
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Entrepreneurship, theory and practice : ET & P
1
International journal of finance & economics : IJFE
1
International journal of health economics and management
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International marketing review
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International review of economics & finance : IREF
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International small business journal : researching entrepreneurship
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Inventi impact: international trade
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Journal of accounting and public policy
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Journal of business venturing
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Journal of development economics
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Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
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Journal of health economics
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Journal of strategic marketing
1
Journal of the Asia Pacific economy
1
Management decision : MD
1
Nankai business review international
1
Psychology & marketing
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Regional science & urban economics
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The journal of business & industrial marketing
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The journal of development studies : JDS
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ECONIS (ZBW)
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The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
Saved in:
2
The effect of advertising appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10003833477
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