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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Chevalier, Judith A."
~person:"Jun, Sung Youl"
~person:"Nevo, Aviv"
~person:"Peitz, Martin"
~subject:"Consumer behaviour"
~subject:"Monopoly"
~subject:"Price discrimination"
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Scarcity messages : a consumer competition perspective
Aggarwal, Preveen
;
Jun, Sung Youl
;
Huh, Jong Ho
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10009302703
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