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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Fisher, Kristie J."
~person:"Shrum, L. J."
~subject:"Interactive media"
~subject:"United States"
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Journal of advertising : official publication of the American Academy of Advertising
Transforming gaming and computer simulation technologies across industries
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A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
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