//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Halkias, Georgios"
~person:"Till, Brian D."
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Advertising effects
2
Advertising planning
2
Werbeplanung
2
Airport management
1
Brand image
1
Flughafenmanagement
1
Markenimage
1
Marketing
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Halkias, Georgios
Till, Brian D.
Dahlén, Micael
2
Beverland, Michael B.
1
Chang, Chung-Chau
1
Chou, Yu-Jen
1
Donavan, D. Todd
1
Donthu, Naveen
1
Friberg, Lars
1
Jin, Hyun Seung
1
Ko, Dongwoo
1
Kokkinaki, Flora
1
Kwon, JaeHwan
1
Lindgreen, Adam
1
Martin, Brett A. S.
1
Nan, Xiaoli
1
Nelson, Michelle R.
1
Nilsson, Erik
1
Nyilasy, Gergely
1
Reid, Leonard N.
1
Rosengren, Sara
1
Seo, Yuri
1
Suh, Jaebeom
1
Tomczak, Torsten
1
Törn, Fredrik
1
Vink, Michiel W.
1
Wentzel, Daniel
1
Wilson, Rick T.
1
Yaveroglu, Idil
1
Öhman, Niclas
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 397-409
Persistent link: https://www.econbiz.de/10010469988
Saved in:
2
Airport advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->