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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Jin, Ginger Zhe"
~person:"Reijmersdal, Eva A. van"
~subject:"Produktinformation"
~subject:"Television advertising"
~subject:"memory"
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Produktinformation
Television advertising
memory
Advertising effects
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Consumer behaviour
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Fernsehwerbung
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Product Placement
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Jin, Ginger Zhe
Reijmersdal, Eva A. van
Bakir, Aysen
2
Bellman, Steven
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Cauberghe, Verolien
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Neijens, Peter C.
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Varan, Duane
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
2
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Information economics and policy : IEP
1
Journal of promotion management : JPM
1
NBER Working Paper
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NBER working paper series
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Psychology & marketing
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Working paper / National Bureau of Economic Research, Inc.
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Working papers / Bureau of Economics, Federal Trade Commission
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Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
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